Unlike common Epsom salts, this soak is made with pure magnesium chloride flakes, sustainably harvested from the Zechstein Seabed in the Netherlands—known for some of the highest-quality magnesium in the world. Magnesium plays a vital role in stress regulation, sleep support, muscle recovery, and overall wellbeing—and needs increase during pregnancy and other high-demand seasons like postpartum, menopause, and even early childhood. Why retailers love it: ~ Strong repeat sales and high customer satisfaction ~ Minimal, giftable packaging that elevates shelves ~ Multi-purpose and multi-demographic appeal: moms, kids, menopause, general wellness ~ Clean scent with lavender and ylang-ylang—calming, not overpowering ~ Great for bundles or as a standalone self-care gift A little goes a long way—each pouch contains enough for multiple soaks, making it a luxurious and practical gift. Pair with our Magnesium Oil or Face + Belly Oil to create an easy, sellable wellness bundle.